Acceptable Use Policy

Carriers filter and fine based on what is sent, so these rules protect every customer on the platform. Violations lead to paused sending, suspension, and forfeiture of registration fees.

You must

• Have express consent from every recipient before you message them, and express written consent for marketing. Consent to one brand does not transfer to another.
• Identify your business in messages and include opt-out language ("Reply STOP to opt out") in marketing and recurring messages.
• Honour opt-outs immediately. Never remove an opt-out without the person's renewed consent.
• Send what your registered campaign describes, from the number attached to it.
• Keep consent records and provide them within 2 business days if we ask.

You must not send

• Messages to purchased, rented, scraped or shared lists, or to anyone who has not opted in.
• Content involving Sex, Hate, Alcohol, Firearms or Tobacco (SHAFT) except where lawful and age-gated with an approved campaign; cannabis, CBD and vaping in any form; illegal drugs.
• Gambling, sweepstakes or lotteries unless lawful and pre-approved; high-risk financial offers (payday loans, debt relief, credit repair, cryptocurrency schemes); get-rich-quick or work-from-home schemes; multi-level marketing recruitment.
• Phishing, fraud, impersonation, malware, deceptive links, or content that hides the sender.
• Political messages without the required registration and disclosures; messages that harass, threaten or defame.
• Third-party lead generation or affiliate marketing where the recipient did not opt in to your brand.

Sending practices

• Marketing messages between 8am and 9pm in the recipient's local time; Texttive enforces this by account timezone, you remain responsible for recipients elsewhere.
• Use public, non-shortened links from a domain you control. Public URL shorteners are filtered by carriers.
• Rotate wording sparingly; "snowshoeing" traffic across many numbers to evade filtering is prohibited.
• Do not reverse-engineer, load-test, or attempt to bypass rate limits or the compliance gate.

Enforcement

We monitor complaint rates, carrier error codes and opt-out rates. Complaint rates above carrier thresholds, or any report of prohibited content, result in immediate pause of sending while we investigate. Repeated or serious violations result in termination without refund of registration fees. Report abuse to support@texttive.com.